A Toolkit of Resources For Your Year-End Appeal

We’re headed into November and the busiest time of the year for many of our organizations: The Year-End Appeal.

November and December were always the most important, and often stressful, fundraising months at the nonprofits where I worked. From the executive director to the mail room assistant, everyone was involved in making The Year-End Appeal a success.

To help you and your team improve the online component of your YEA, I’ve curated a toolkit of my best resources.

Resources for your year-end appeal

If your site isn’t yet secured with HTTPS…

Learn why it’s important and how to get started: Your website is not finished. You forgot HTTPS. →

If you need inspiration for your YEA call-to-action…

Check out these examples & learn why they’re effective: Learn from these Nonprofit Websites & their Awesome Calls-to-Action →

If you want to build the perfect donate form…

Watch the video training & download the infographic: Anatomy of a Perfect Donate Form →

If you’re not using landing pages with your YEA…

Improve your results with this training: A Beginner’s Guide to Nonprofit Landing Pages →

If you want to get the right people to your donate page…

Get some creative ideas about segmenting your peeps: 5 Ways to Get the Right People to Your Donate Page →

If you’re not using analytics with your YEA…

What are you waiting for? Get started: Become a Better Fundraiser with Website Analytics →

If you want resources like this to come to your inbox all year long…

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yesenia sotelo

About Yesenia Sotelo

Yesenia Sotelo is a digital skills teacher and web developer.

She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing.

Yesenia can teach you how to use website analytics or improve your online marketing results.

Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow.

She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.