SmartCause Digital

A Toolkit of Resources For Your Year-End Appeal

Oct 24, 2017


We’re headed into November and the busiest time of the year for many of our organizations: The Year-End Appeal.

November and December were always the most important, and often stressful, fundraising months at the nonprofits where I worked. From the executive director to the mail room assistant, everyone was involved in making The Year-End Appeal a success.

To help you and your team improve the online component of your YEA, I’ve curated a toolkit of my best resources.

Resources for your year-end appeal


If your site isn’t yet secured with HTTPS…

Learn why it’s important and how to get started: Your website is not finished. You forgot HTTPS. →


If you need inspiration for your YEA call-to-action...

Check out these examples & learn why they’re effective: Learn from these Nonprofit Websites & their Awesome Calls-to-Action →


If you want to build the perfect donate form...

Watch the video training & download the infographic: Anatomy of a Perfect Donate Form →


If you’re not using landing pages with your YEA...

Improve your results with this training: A Beginner’s Guide to Nonprofit Landing Pages →


If you want to get the right people to your donate page...

Get some creative ideas about segmenting your peeps: 5 Ways to Get the Right People to Your Donate Page →


If you’re not using analytics with your YEA…

What are you waiting for? Get started: Become a Better Fundraiser with Website Analytics →


If you want resources like this to come to your inbox all year long…

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About the Author

Yesenia SoteloYesenia Sotelo is a digital skills trainer and web developer.

I'm grateful to have led trainings & presentations for these nonprofit thought leaders

Nonprofit thoughtleaders

I'm proud to be a member of each of these nonprofit teams

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