Why you *don’t* have to keep up with everything in #nptech


A couple of weeks ago, I was leading a client through a WordPress training for her new website. About halfway through, she said, “There’s so much to learn, Yesenia! How do you keep up with everything?”

My answer was simple – “I don’t.”

To be honest, I learned a long time ago that I can’t keep up with everything. It’s impossible for me to know everything that’s happening in the digital community.

Instead, I choose to focus on just a few key areas that matter.


I’ve been building nonprofit websites since 2001 and over these past 13 years I’ve identified the three areas that make the most difference and yield the biggest rewards for nonprofit websites.

In fact, I focus on these three key areas for all the resources that I create for you!

I also focus on giving you straightforward, actionable ideas that you can immediately apply to your specific nonprofit website.


Here are the best of my resources, organized by area of focus:


Make your website mobile-friendly, without going responsive →



Five easy tweaks to get more holiday donations via your nonprofit website →



How to prove to your colleagues that you’re right about the website →



The 2015 Nonprofit Website Planner →


I’ve also organized the Smart Nonprofit Websites course into these three main areas. Class will be open for enrollment in February 2015!


yesenia sotelo

About Yesenia Sotelo

Yesenia Sotelo is a digital skills teacher and web developer.

She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing.

Yesenia can teach you how to use website analytics or improve your online marketing results.

Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow.

She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.