Articles

My Ten Most Popular Articles

A Guide for Accidental Techies: Updating Website Software

Scary things can happen when your website’s software is out of date. A summer camp site becomes an adult site. A homepage starts loading viruses on board members’ computers. Here’s what you need to...

The SEO Guide for Nonprofit Writers

Learn how you can use search engine optimization (SEO) to help more people find your content

10 Stats You Should Know About Nonprofit Websites in 2017

What’s affecting your site in the next year, along with specific action steps that you can implement immediately

I know you’re a fraud and I’m here to help

Learn how SmartCause Digital can help you stop feeling like a fraud at your job

What Great Nonprofit Website Managers Do Differently

If you want to recruit more donors / volunteers / supporters, for your organization, here’s how to set yourself apart as a **great** nonprofit website manager.

Your website is not finished. You forgot HTTPS.

You might be losing donors. Or you might be losing search engine traffic. Or maybe both.

6 Metrics I Track on Nonprofit Websites & Why They’re Important

Don’t get overwhelmed by all the analytics information that’s available about your nonprofit website! Here’s your list of the 6 most important website analytics.

Why Your Nonprofit Shouldn't Use GoDaddy (and What to Do If You Want to Switch)

You deserve better! There are higher quality vendors available and moving your business elsewhere is a viable option.

Sell Merchandise for Your Nonprofit Without Dealing with Inventory

A comparison of various online store services and how they accommodate branding, fundraising and analytics for nonprofits.

Wireframe Your Way to Website Success

Your team will save valuable time and budget by discussing features and layout and editing the wireframe, rather than editing a final product.

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Nonprofit Website Analytics for the Small Team

Analytics will save you time. They will help you find clarity. Website analytics will make you a more effective communicator/fundraiser/marketer/leader.

A Beginner’s Guide to Nonprofit Landing Pages

If you want your website visitor to complete an action online, a landing page will improve your results.

A Beginner’s Guide to Nonprofit Website Security

Learn the tech skills that can help you work faster, troubleshoot on your own or choose the best solution

A Guide for Accidental Techies: Updating Website Software

Become a Better Fundraiser with Website Analytics

If you don’t know off which of your outreach efforts brings in the most online donors, you can find the answers, and raise more dollars, by learning a few basic principles of website analytics.

Follow the Formula that Turns Website Visitors into Supporters

If you’re going to change the world, you’re going to need help. Use this formula for an irresistible website call-to-action to grow your audience.