Articles

My Ten Most Popular Articles

A Beginner’s Guide to Nonprofit Website Security

Learn the tech skills that can help you work faster, troubleshoot on your own or choose the best solution

A Guide for Accidental Techies: Updating Website Software

Scary things can happen when your website’s software is out of date. A summer camp site becomes an adult site. A homepage starts loading viruses on board members’ computers. Here’s what you need to...

The Nonprofit Website Emergency Kit

When websites go wrong, this is the document that saves them

The SEO Guide for Nonprofit Writers

Learn how you can use search engine optimization (SEO) to help more people find your content

10 Stats You Should Know About Nonprofit Websites in 2017

What’s affecting your site in the next year, along with specific action steps that you can implement immediately

What Great Nonprofit Website Managers Do Differently

If you want to recruit more donors / volunteers / supporters, for your organization, here’s how to set yourself apart as a **great** nonprofit website manager.

6 Metrics I Track on Nonprofit Websites & Why They’re Important

Don’t get overwhelmed by all the analytics information that’s available about your nonprofit website! Here’s your list of the 6 most important website analytics.

Why Your Nonprofit Shouldn't Use GoDaddy (and What to Do If You Want to Switch)

You deserve better! There are higher quality vendors available and moving your business elsewhere is a viable option.

Sell Merchandise for Your Nonprofit Without Dealing with Inventory

A comparison of various online store services and how they accommodate branding, fundraising and analytics for nonprofits.

Wireframe Your Way to Website Success

Your team will save valuable time and budget by discussing features and layout and editing the wireframe, rather than editing a final product.

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The Easiest Way to Get Your Boss to Love Website Analytics

Craft the data into a simple story that she finds helpful

What the Analytics Say You Should Do With Your Homepage

Three important data points about your homepage and action items to implement right away

Taking on a website redesign? Start with a coaching session!

Understand what gaps exist in your website redesign plan

5 Helpful Lessons From Nonprofit Website Analytics & Strategy Sessions

Use these lessons to improve your website strategy and results

7 Strategies Bosses Already Know (and That You Need to Learn to Become a Boss)

Tech skills alone won’t earn you a director-level promotion. You need to be creative, you need to be a peacemaker, and you need to learn to manage people and money.

What a Good Relationship with Your Web Developer Looks like, and What to Do if You Need to Switch

Whether you love or hate your web developer, as the client, you deserve great service and peace of mind.

Nonprofit Website Analytics for the Small Team

Analytics will save you time. They will help you find clarity. Website analytics will make you a more effective communicator/fundraiser/marketer/leader.

A Beginner’s Guide to Nonprofit Landing Pages

If you want your website visitor to complete an action online, a landing page will improve your results.

A Beginner’s Guide to Nonprofit Website Security

Learn the tech skills that can help you work faster, troubleshoot on your own or choose the best solution

A Guide for Accidental Techies: Updating Website Software