The Life Changing Magic of Google Analytics Campaigns

Learn how to use the powerful but elusive Campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. In this interactive training, you’ll learn how to configure the three fields (campaign, source, medium) to best assess your nonprofit’s online outreach. Get expert tips about where you can get creative with your custom configuration, and where you have to follow the rules! Understand how to get Campaigns to work for your specific nonprofit, no matter which email and social media tools you use.

This training is especially created for nonprofit communications and fundraising professionals. A recording will be available.

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yesenia sotelo

About Yesenia Sotelo

Yesenia Sotelo is a digital skills teacher and web developer.

She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing.

Yesenia can teach you how to use website analytics or improve your online marketing results.

Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow.

She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.