Learn the Secret to Google Ads Success: Landing Page Optimization

Google Ads can be an effective and affordable way of reaching new and existing supporters – as long as you pair your ad campaign with a well-crafted landing page.

Join this interactive tech training with nonprofit website expert Yesenia Sotelo. You’ll get a basic understanding of landing page structure including:

  • Effective form design
  • Optimization for mobile devices
  • Use of HTML tags to communicate with visitors and search engines

(This training is especially created for nonprofit communications and fundraising professionals. A recording will be available.)

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yesenia sotelo

About Yesenia Sotelo

Yesenia Sotelo is a digital skills teacher and web developer.

She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing.

Yesenia can teach you how to use website analytics or improve your online marketing results.

Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow.

She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.