DIY Content Strategy for Your Nonprofit Website Redesign


DIY Content Strategy


Invest your expertise and insight into one of the most important aspects of your website redesign: the content strategy! Join this interactive training with nonprofit website expert Yesenia Sotelo and learn:

  • What content strategy is and why it matters to your website redesign project 
  • Why you should start working on your content strategy as early as possible 
  • How to get started creating, documenting and implementing a content strategy

(This training is especially designed for nonprofit communications and fundraising professionals. The content and materials are suitable for nonprofits of all sizes and missions. A recording will be available.)


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yesenia sotelo

About Yesenia Sotelo

Yesenia Sotelo is a digital skills teacher and web developer.

She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing.

Yesenia can teach you how to use website analytics or improve your online marketing results.

Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow.

She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.