Advertising for Beginners: Everything you wanted to know about tracking online conversions but were afraid to ask Be the first to know when this training is offered again! Email Subscription Name* First Email* CommentsThis field is for validation purposes and should be left unchanged. About Yesenia Sotelo Yesenia Sotelo is a digital skills teacher and web developer. She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing. Yesenia can teach you how to use website analytics or improve your online marketing results. Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow. She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.