SmartCause Digital

The Life Changing Magic of Google Analytics Campaigns


Google Analytics Campaigns for nonprofits

Learn how to use the powerful but elusive Campaigns feature to measure your organization’s outreach efforts and determine which methods drive the most traffic to your site. In this interactive training, you’ll learn how to configure the three fields (campaign, source, medium) to best assess your nonprofit’s online outreach. Get expert tips about where you can get creative with your custom configuration, and where you have to follow the rules! Understand how to get Campaigns to work for your specific nonprofit, no matter which email and social media tools you use.

This training is especially created for nonprofit communications and fundraising professionals. A recording will be available.



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