What Works on Giving Tuesday? Answers from 2017’s Website Analytics

Giving Tuesday

Prepare your strategy for this year’s Giving Tuesday with insight from last year’s Giving Tuesday nonprofit website analytics.

Digital skills trainer and Google Analytics expert Yesenia Sotelo will review which marketing efforts drove the most website traffic on Giving Tuesday, and how that traffic performed.

Get answers and ideas based on nonprofit data to help you decide:

  • Whether to invest in email or social media, or both
  • What time of day to promote
  • What other marketing channels pay off on Giving Tuesday

This training is suitable for nonprofit marketers, communicators and fundraisers with all levels of website analytics experience.

Recording is available for nonprofit staff.

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yesenia sotelo

About Yesenia Sotelo

Yesenia Sotelo is a digital skills teacher and web developer.

She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing.

Yesenia can teach you how to use website analytics or improve your online marketing results.

Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow.

She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.