SmartCause Digital

What Works on Giving Tuesday? Answers from 2017’s Website Analytics

Oct 22, 2018


Giving Tuesday


Prepare your strategy for this year’s Giving Tuesday with insight from last year’s Giving Tuesday nonprofit website analytics.

Digital skills trainer and Google Analytics expert Yesenia Sotelo will review which marketing efforts drove the most website traffic on Giving Tuesday, and how that traffic performed.

Get answers and ideas based on nonprofit data to help you decide:

  • Whether to invest in email or social media, or both
  • What time of day to promote
  • What other marketing channels pay off on Giving Tuesday

This training is suitable for nonprofit marketers, communicators and fundraisers with all levels of website analytics experience.


Recording is available for nonprofit staff.

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About the Author

Yesenia SoteloYesenia Sotelo is a digital skills trainer and web developer.

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