What Great Nonprofit Website Managers Do Differently

I admire success in all fields – from art to sports to business.

I look for the traits that set a successful artist / athlete / business person apart from everyone else.

Just like a successful athlete, a Great Nonprofit Website Manager has special habits and an empowered mindset that set her apart.

If you’re ready to become a Great Nonprofit Website Manager and recruit more donors / volunteers / supporters for your organization, here’s the list of habits and mindset that you need in your arsenal.

What great nonprofit website managers do differently

She has goals – and they’re laser focused.

The Great Nonprofit Website Manager doesn’t wing anything.

She lays out a plan for her website, with just a few specific goals that will benefit her organization.

When I ask her what she wants to accomplish with her website, she’s quick to answer.

She knows exactly how many new donors she wants to recruit in December or how many new email subscribers she needs to build up her email list in 2017.

The Great Nonprofit Website Manager has a clear vision of what she’s going to accomplish.

If you’re ready to have laser-focused goals…

Download the 2017 Nonprofit Website Planner and online workshop. The Planner is specifically designed for nonprofit professionals to walk you through the process of crafting a website plan.

She invests the best of herself into creating content.

The Great Nonprofit Website Manager knows where she is most valuable.

She invests her time and creative energy into original content such as blog posts, articles, graphics, podcasts, infographics and videos.

She knows that she can use her original content over and over again – on the website, in an email, on social media, in the annual report, as a thank you message.

The Great Nonprofit Website Manager knows that she must outsource other aspects of managing her website so that she can have the time she needs to create great content.

If you’re ready to invest your time into creating content…

Hire SmartCause Digital to take care of the rest of your website. I can handle software updates and analytics reports, so you can have more time to create the content that inspires and connects with your supporters.

She makes data-driven decisions.

The Great Nonprofit Website Manager reviews her data before she makes a decision.

She knows that the best decisions are driven by a combination of her expertise and the numbers.

She regularly tracks how many people visit her website, how they found the website and what pages they visited.

When the Great Nonprofit Website Manager has to raise more money or build up her email list, she combines her analytics with her expertise to make the best decisions on behalf of her organization.

If you’re ready to make data-driven decisions…

Grab my free Google Analytics mini-course. I teach you through the most important website analytics term and what they mean to your organization.

She modifies her strategy to embrace opportunities and overcome challenges.

The Great Nonprofit Website Manager is a nimble decision-maker.

She knows that digital strategy changes, and it changes quickly.

She can spot the opportunities… and maximize them to fulfill her mission.

She faces the inevitable challenges, but she never lets them stop her.

She turns challenges into an opportunity to test a new idea.

The Great Nonprofit Website Manager has the knowledge and the mindset to take risks that payoff.

If you’re ready to embrace opportunities and overcome challenges…

Take your knowledge and mindset to the next level with the Google Analytics Toolkit. You’ll learn everything you need to know about website analytics. You’ll be able to spot the opportunities and face the challenges in your organization’s digital strategy.

yesenia sotelo

About Yesenia Sotelo

Yesenia Sotelo is a digital skills teacher and web developer.

She elevates ambitious nonprofit professionals by teaching them how to use the technology tools of modern marketing.

Yesenia can teach you how to use website analytics or improve your online marketing results.

Her SmartCause Method for building websites is especially designed for the way nonprofits collaborate, make decisions and grow.

She won the Lifetime Achievement Award from the Nonprofit Technology Network (NTEN) for her work teaching digital skills to nonprofit professionals.