A dramatic shift is underway in the world of website analytics, and with this big change come big questions that every marketing and communications professional must address.
Join a gathering of your peers to address these big questions, as well as embrace the big opportunities.
The future of website analytics will feel more exciting, and less overwhelming, after key discussions about:
- collecting information vs respecting privacy,
- useful insight vs confusing data, and
- embracing opportunity vs getting lost in distraction.
By the end of this guided workshop, you will have the outline of a customized website analytics roadmap that reflects your organization’s values, goals, and capacity.
(Experience with Google Analytics is not required.)