SmartCause Digital

Sell Merchandise for Your Nonprofit Without Dealing with Inventory

Feb 8, 2013

 

Sell Merchandise for Your Nonprofit, Without Dealing with Inventory

A nonprofit client wanted to

  • Sell tshirts, mugs and other items with their organization's logo to interested donors and participants
  • Make a small profit from each sale

But they also

  • Had no room or time to stock a store's worth of various tshirt sizes and colors, mugs, and more
  • Could not guarantee that they would be available to package and ship items as quickly as some customers might expect
  • Did not want to take on the liability of processing the payments through their own site (which is built to only process payments for donations)

As I started researching online store options, I wanted to find a solution that

  • Gave nonprofits ample opportunity to customize the online store with their logo & color palette and add images of the organization's participants or services
  • Allowed nonprofits to keep prices reasonable and make a profit from sales
  • Exported shoppers' information in an easy to use format so that nonprofits can track which current supporters are also shopping for branded items and identify new supporters for further outreach
  • Didn't charge nonprofits any fees to set up or maintain a store
  • Bonus points if the service allowed a nonprofit to add a Google Analytics tracking number to the store so that they can collect information on website traffic

Below is an analysis of four of the best and/or most popular options for creating an online store for your nonprofit

 


 

Prinfection

Printfection.com

  • Options for giveaways, bulk purchases or stores
  • Branding
    • Basic URL (printfection.com/NAME) or custom subdomain (store.yournonprofit.org)
    • Can upload your custom logo
    • Eight available shop themes (some have several color scheme options)
    • Can format # of items on page, display of menu, sort by price, display of breadcrumb
    • Can add header image, background image, text for submit button, etc
    • Can add custom css + custom html
  • TShirts
    • Men’s
      • $21.99 base price
    • Women’s
      • $21.99 base price
    • Kids
      • $21.99 base price
    • Tons of colors available in all three
  • Mugs
    • $9.99 base price
  • Other Product Options
    • Aluminum water bottle
    • Coffee travel mug
    • Apron
    • Tote
    • Mousepad
    • ...more
  • Shipping
    • $5.99
  • Notifications
    • Will email nonprofit whenever a sale is made
  • Data
    • Account activity report
    • Raw order data
    • Raw product data
    • Financial overview
  • Payments to nonprofit
    • Commission check mailed between the 1st and 15th of following month

 

Zazzle

Zazzle.com

  • Branding
    • zazzle.com/YOURNAME
    • Can enable Google Analytics
    • Can customize layout of page w # of items, widgets, categories
    • 20 prebuilt templates
    • Customize option for colors, font faces, font sizes, etc
  • Tshirts
    • Men’s
      • $18.95 base price
    • Women’s
      • $19.95 base price
    • Kid’s
      • $17.95 base price
  • Mugs
    • $13.95 base price
  • Other Product Options
    • Tote bag
    • Hat
    • Apron Notebooks
    • ...lots more
  • Shipping
    • $5.49
  • Notifications
    • Email sent to nonprofit when a sale is made
  • Data
    • Earnings summary report
  • Payments to Nonprofit
    • Issued on the 15th of the month by check

 

CafePress

CafePress.com

  • Branding
    • URL: cafepress.com/YourNonprofitName
    • Lots of different themes
    • Can change colors, fonts, html
    • Can add Google Analytics
  • Tshirts
    • Men’s
      • $15.99 base price
    • Women’s
      • $16.99 base price
    • Kid’s
      • $14.99 base price
  • Mugs
    • $10.99 base price
  • Other Product Options
    • Everything! :)
  • Shipping
    • $5.25
  • Notifications
    • Unknown
  • Data
    • Sales report
    • Transactions
    • Orders
  • Payments to Nonprofit
    • Via check or paypal
    • Can set an amount at which checks are issued

 

Spreadshirt

Spreadshirt.com

  • Branding
    • Customizable layout and color scheme
    • Edit CSS
    • URL can be YOURNONPROFIT.spreadshirt.com
    • Paid accounts can remove Spreadshirt banner on their shop, add org logo to emails and statements (Paid accounts are $10/month or $100/year)
  • Tshirts
    • Men’s
      • $11 base price
    • Women’s
      • $15.40 base price
    • Kid’s
      • $11 base price
  • Mugs
    • $12.50 base price
  • Other Product Options
    • Aluminum water bottle
    • Totebag
    • Hat
    • Apron
    • Umbrella
    • ...more
  • Shipping
    • $4.50
  • Notifications
    • Unknown
  • Data
    • Sales overview
    • More exports reserved for premium members
  • Payments to Nonprofit
    • Can be via direct deposit to bank account or Paypal
    • All commissions paid automatically at the end of the quarter on the 18th of the following month
    • Commissions over $100 can be requested up to 1x per month

 

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About the Author

Yesenia SoteloYesenia Sotelo is the founder of SmartCause Digital. She works with nonprofit professionals like you to build you an awesome website & train you on digital skills.

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