SmartCause Digital

Yesenia Sotelo Resume

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2011 - Present, SmartCause Digital, Chicago IL
Founder and President


Provide online strategy consulting and implementation services to nonprofit organizations and companies with a social benefit. Work with executive directors, fundraising, communications and policy staff to develop complete online campaigns to reach new supporters and mobilize target audiences.

Web Development:

Optimize website projects to accomplish fundraising, advocacy and communications goals. Develop and manage website projects in Drupal and WordPress content management systems. Create custom themes for use in Drupal.

2010 - 2011, Jasculca Terman and Associates, Chicago IL
Director of New Media
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Provided high level new media consulting on website development, online marketing, online fundraising, online advocacy, mobile marketing and social media outreach to a range of clients including universities, hospitals, nonprofits, campaigns and businesses; Participated in new client meetings and retreats; Provided new media trainings and presentations to clients and internal staff.

Project Management:

Guided website development projects and social media campaigns towards completion on budget and on schedule; Launched redesign of; Implemented the new media team’s first project management system and standardized project timelines and workflow.

Personnel Management:

Led a team of 5 staff, including technical and design professionals; Established the new media team’s first file management and document collaboration system; Created weekly team meetings, biweekly individual staff meetings and quarterly retreats; Incorporated professional development as a discrete weekly activity and key measure of staff performance.

2008 - 2010, Heartland Alliance, Chicago IL
Manager of Interactive and New Media
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Launched redesign of; Implemented and managed Convio CRM and CMS platform; Developed email welcome series to acquire and cultivate over 2,200 new subscribers; Implemented online presence for 90+ domestic and international programs, including social enterprise and advocacy; Designed media training for mid-level staff; Edited and wrote for monthly enewsletter; Managed social media outreach.


Implemented online fundraising strategy to raise over $30,000 in first year of new online gift catalog and acquire almost 300 new online donors; Supported programs with best practices for online fundraising; Provided gala event support.


Coordinated marketing and public relations for print and online gift catalog; Managed Google AdWords campaigns for social enterprise programs.


Developed metrics and best practices to improve online action alert performance.

2002 - 2008, ACLU of Illinois, Chicago IL
Director of Technology and Membership
Development Associate
Development Assistant
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Acted as staff advocate for online strategy and online communications; Served as webmaster, content manager and graphic designer for; Created strategy for online action alerts; Provided graphic design, production coordination for print newsletter, annual report and gala program book.


Managed budget, purchasing, desktop support and emergency server administration for 35 users, including securing sensitive legal information subject to Patriot Act regulations.


Raised funds via direct mail and online channels; Administered and trained others in Raiser’s Edge database; Organized summer outreach events, annual membership conference and gala event payment system.


Organized young professionals group; Managed Spanish legal intake; Coordinated volunteers.

2001 - 2002, Constitutional Rights Foundation, Chicago IL
Web Developer  


1997 - 2001, Northwestern University
B.A. Political Science  


2006 - 2012, Young Nonprofit Professionals Network
2011 - 2012 National Board Member
2008 - 2010 Executive Co-Chair Chicago
2007 - 2008 Technology Co-Chair, Chicago
2006 - 2007 At-Large Board Member, Chicago

Executive Co-Chair Volunteer position providing strategic guidance and managing the operations of an incorporated 501(c)3 nonprofit organization with over 5,000 members. Duties include: executing strategic planning, managing the board, recruiting new board and committee members, budgeting, launching a re-branding initiative, developing an inaugural fundraising program, establishing new organizational partnerships, representing the organization at council meetings, speaking at events.

2011 - Present, Illinois Maternal and Child Health Coalition
Board Secretary

2010 - 2012, Nonprofit Technology Network
Membership Committee Member  


Bilingual Spanish / English

Specialized Software:
Convio, Raiser’s Edge, WordPress, Drupal, Joomla, Adobe InDesign, Fireworks, Premier, Constant Contact, Google Analytics, HootSuite, Google AdWords

Scripting and Programming Languages:
HTML, CSS. Familiar with Javascript, mySQL, PHP.

I'm grateful to have led trainings & presentations for these nonprofit thought leaders

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