SmartCause Digital

Yesenia Sotelo Resume

yesenia (AT) smartcausedigital.com | LinkedIn
(Download as a pdf file)

Experience

2011 - Present, SmartCause Digital, Chicago IL
Founder and President

Strategy:

Provide online strategy consulting and implementation services to nonprofit organizations and companies with a social benefit. Work with executive directors, fundraising, communications and policy staff to develop complete online campaigns to reach new supporters and mobilize target audiences.

Web Development:

Optimize website projects to accomplish fundraising, advocacy and communications goals. Develop and manage website projects in Drupal and WordPress content management systems. Create custom themes for use in Drupal.

2010 - 2011, Jasculca Terman and Associates, Chicago IL
Director of New Media
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Strategy:

Provided high level new media consulting on website development, online marketing, online fundraising, online advocacy, mobile marketing and social media outreach to a range of clients including universities, hospitals, nonprofits, campaigns and businesses; Participated in new client meetings and retreats; Provided new media trainings and presentations to clients and internal staff.

Project Management:

Guided website development projects and social media campaigns towards completion on budget and on schedule; Launched redesign of jtpr.com; Implemented the new media team’s first project management system and standardized project timelines and workflow.

Personnel Management:

Led a team of 5 staff, including technical and design professionals; Established the new media team’s first file management and document collaboration system; Created weekly team meetings, biweekly individual staff meetings and quarterly retreats; Incorporated professional development as a discrete weekly activity and key measure of staff performance.

2008 - 2010, Heartland Alliance, Chicago IL
Manager of Interactive and New Media
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Communications:

Launched redesign of HeartlandAlliance.org; Implemented and managed Convio CRM and CMS platform; Developed email welcome series to acquire and cultivate over 2,200 new subscribers; Implemented online presence for 90+ domestic and international programs, including social enterprise and advocacy; Designed media training for mid-level staff; Edited and wrote for monthly enewsletter; Managed social media outreach.

Development:

Implemented online fundraising strategy to raise over $30,000 in first year of new online gift catalog and acquire almost 300 new online donors; Supported programs with best practices for online fundraising; Provided gala event support.

Marketing:

Coordinated marketing and public relations for print and online gift catalog; Managed Google AdWords campaigns for social enterprise programs.

Advocacy:

Developed metrics and best practices to improve online action alert performance.

2002 - 2008, ACLU of Illinois, Chicago IL
Director of Technology and Membership
Development Associate
Development Assistant
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Communications:

Acted as staff advocate for online strategy and online communications; Served as webmaster, content manager and graphic designer for aclu-il.org; Created strategy for online action alerts; Provided graphic design, production coordination for print newsletter, annual report and gala program book.

Technology:

Managed budget, purchasing, desktop support and emergency server administration for 35 users, including securing sensitive legal information subject to Patriot Act regulations.

Development:

Raised funds via direct mail and online channels; Administered and trained others in Raiser’s Edge database; Organized summer outreach events, annual membership conference and gala event payment system.

Other:

Organized young professionals group; Managed Spanish legal intake; Coordinated volunteers.

2001 - 2002, Constitutional Rights Foundation, Chicago IL
Web Developer  

Education

1997 - 2001, Northwestern University
B.A. Political Science  

Leadership

2006 - 2012, Young Nonprofit Professionals Network
2011 - 2012 National Board Member
2008 - 2010 Executive Co-Chair Chicago
2007 - 2008 Technology Co-Chair, Chicago
2006 - 2007 At-Large Board Member, Chicago

Executive Co-Chair Volunteer position providing strategic guidance and managing the operations of an incorporated 501(c)3 nonprofit organization with over 5,000 members. Duties include: executing strategic planning, managing the board, recruiting new board and committee members, budgeting, launching a re-branding initiative, developing an inaugural fundraising program, establishing new organizational partnerships, representing the organization at council meetings, speaking at events.

2011 - Present, Illinois Maternal and Child Health Coalition
Board Secretary

2010 - 2012, Nonprofit Technology Network
Membership Committee Member  

Skills

Bilingual Spanish / English

Specialized Software:
Convio, Raiser’s Edge, WordPress, Drupal, Joomla, Adobe InDesign, Fireworks, Premier, Constant Contact, Google Analytics, HootSuite, Google AdWords

Scripting and Programming Languages:
HTML, CSS. Familiar with Javascript, mySQL, PHP.

I'm grateful to have led trainings & presentations for these nonprofit thought leaders

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